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Sustainability is not a destination, but a journey. We're taking small steps today, guided by our values of transparency, accountability, and a relentless pursuit of a greener future
OOU Care Instructions

Wash with Care
Keep OOU garments' quality and color by washing on gentle cycle with cold water and mild detergent. Air dry to maintain shape and reduce energy consumption.

Iron With Care
Prevent damage to OOU garment by ironing inside out on low heat. Use steam iron for wrinkle removal and avoid direct heat to preserve fabric and print quality.

Protect Your Prints
Preserve print by washing inside out. Protect your prints by avoiding bleach and choosing line drying to keep them vibrant and long-Last.
Digital Product Passport
At OOU, we're committed to sustainability and reducing our environmental footprint. We're dedicated to using environmentally-friendly materials, reducing waste, and promoting fair labor practices throughout our supply chain. We are taking baby steps towards sustainability .
- Product Name: Knitwear
- Product Description: A timeless and versatile knitwear piece, crafted from 100% certified organic cotton and 5% recycled spandex for a comfortable fit and sustainable style.
- Material Composition:
- 100% Certified Organic Cotton (GOTS certified)
- 5% Recycled Spandex (for added stretch and comfort)
Environmental Benefits:
- Reduced Water Usage: Organic cotton farming uses significantly less water than conventional cotton farming. In fact, organic cotton farming uses up to 71% less water. (Source: Textile Exchange)
- Lower Carbon Footprint: Our knitwear is made from 100% certified organic cotton, which has a lower carbon footprint than conventional cotton. Organic cotton farming emits up to 46% less greenhouse gases. (Source: Textile Exchange)
- Soil Conservation: Organic cotton farming promotes soil health and conservation through the use of natural fertilizers and crop rotation.
Social Benefits:
- Fair Labor Practices: Our manufacturer adheres to fair labor practices, ensuring that workers are paid a living wage and work in safe conditions.
- Community Engagement: Our manufacturer is committed to community engagement and supports local development projects.
Certifications:
- GOTS Certification: Our knitwear meets the rigorous standards of the Global Organic Textile Standard (GOTS), ensuring that our product is made from at least 70% organic fibers and meets strict environmental and social criteria. Certificate is provided by our partner manufacturer and can be produced on demand
- Oeko-Tex Certification: Our knitwear also meets the standards of the Oeko-Tex certification, ensuring that our product is free from harmful chemicals and meets strict safety standards. Certificate is provided by our partner manufacturer and can be produced on demand
Why Organic Cotton?
- Sustainability: Organic cotton is significantly more sustainable than conventional cotton. It uses less water, emits fewer greenhouse gases, and promotes soil health.
- Health: Organic cotton is also better for human health. It's free from toxic pesticides and synthetic fertilizers, which can harm farmers and consumers.
At OOU, we're committed to sustainability and reducing our environmental footprint. That's why we're excited to introduce our "Wear & Grow" initiative.
We invite you to join us in offsetting the carbon footprint of your T-shirt by planting:
- 6-7 wildflower seeds, which can absorb up to 2.5 kg of CO2 per year
- 2-3 tree saplings, which can absorb up to 20 kg of CO2 per year
Make a Difference:
Together, we can make a positive impact on the environment. By planting these seeds or saplings, you'll not only offset the carbon footprint of your T-shirt but also support biodiversity and ecosystem health.
The Impact of One T-Shirt:
Did you know that the production of a single organic cotton T-shirt generates approximately:
- 2.3 kg of CO2 equivalent emissions (Source: Carbon Trust)
- 1,000 liters of water (Source: Water Footprint Network)
- 0.4 kg of organic cotton waste (Source: H&M Sustainability Report)
Why Wildflowers and Trees?
Wildflowers and trees are natural air purifiers, absorbing carbon dioxide and producing oxygen. By planting these seeds and saplings, we're not only offsetting emissions but also supporting biodiversity and ecosystem health.
Our Goal:
We're striving for a net-zero future, where every T-shirt sold contributes to a more sustainable planet. Join us on this journey, and together, let's make a positive impact on the environment.
Origin of Materials:
Our 100% certified organic cotton is sourced from India, a country renowned for its rich textile heritage and commitment to sustainable farming practices.
Supplier Information:
We partner with Ecojay, a trusted and environmentally-conscious supplier, to source our organic cotton. Ecojay shares our values of sustainability, fair labor practices, and transparency.
Why Ecojay?
Ecojay's commitment to sustainability and social responsibility aligns with our brand values. They work closely with farmers to promote organic farming practices, reduce environmental impact, and improve livelihoods.
Transparency:
We believe in transparency throughout our supply chain. If you have any questions or concerns about our material sourcing, please don't hesitate to reach out.
Our knitwear is carefully crafted using a combination of traditional techniques and modern technology. Here's an overview of our manufacturing process:
- Yarn Sourcing: We source our 100% certified organic cotton yarn from trusted suppliers.
- Knitting: Our yarn is then knitted into fabric using state-of-the-art machinery.
- Dyeing: We use eco-friendly dyes to achieve our signature colors.
- Cutting and Sewing: Our fabric is then cut and sewn into our signature knitwear designs.
- Quality Control: Every piece undergoes rigorous quality control checks to ensure perfection.
Commitment to Quality:
We're dedicated to delivering exceptional quality, comfort, and style in every piece of knitwear we create. Read More
At OOU, we're committed to reducing waste and promoting sustainability throughout the entire lifecycle of our products. When your knitwear reaches the end of its life, we encourage you to consider the following options:
Recycling or Upcycling Options:
- Textile Recycling Programs: Check with your local recycling centers to see if they accept textile recycling. Many programs will recycle your old clothing into new products like rags, insulation, or even new fabric.
- Upcycle into New Products: Get creative and upcycle your old knitwear into new products like cleaning rags, quilts, or stuffed animals.
Donation or Repurposing Suggestions:
- Donate to Local Charities: Consider donating your gently used knitwear to local charities, thrift stores, or shelters.
- Repurpose as Cleaning Rags: Cut up your old knitwear and use it as cleaning rags for dusting, wiping down surfaces, or cleaning messes.
Disposal Guidelines:
- Check Local Guidelines: If recycling or donating isn't an option, check with your local waste management agency for guidelines on disposing of textiles.
- Avoid Landfill Disposal: Whenever possible, avoid sending textiles to landfills, as they can take hundreds of years to decompose.
At OOU, we're dedicated to reducing waste and promoting sustainability. We encourage you to join us in reducing the environmental impact of the fashion industry.